SCDL Assignments : Marketing Management 5

Multiple Choice Multiple Answer
Question Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices
Your Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices


Select The Blank
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment


Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Continental food


Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


True/False
Question Experimental research involves obtaining data from respondents in person, mail or by phone
Correct Answer False

Your Answer False


True/False
Question A drive is a need that sufficiently presses a person to act
Correct Answer True

Your Answer True


Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Systems approach


Multiple Choice Single Answer
Question The tool that a sender uses to reach to the receiver is called:
Correct Answer Message

Your Answer Message


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange

Your Answer Exchange


Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine , Time

Your Answer Capital , Machine


True/False
Question Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer True

Your Answer False

Multiple Choice Single Answer
Question " How much to order " is also called as
Correct Answer Basic stock
Your Answer Re-order point


Multiple Choice Single Answer
Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer Product Value Analysis
Your Answer Product Value Analysis


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services


Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Discounts , Samples


Multiple Choice Multiple Answer
Question Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Profit margin , Competition level


Select The Blank
Question ________ leads to market fragmentation.
Correct Answer Competition
Your Answer Competition


Multiple Choice Single Answer
Question Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user


True/False
Question Diversification strategy involves diversifying away from their original core businesses Correct Answer True
Your Answer True


Select The Blank
Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less


Select The Blank
Question Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer Statistical quality control
Your Answer Statistical quality control


Multiple Choice Single Answer
Question Maximum number of new product ideas come from
Correct Answer Internal sources
Your Answer Internal sources


Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic


Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special


Multiple Choice Single Answer
Question The frequency at which a product is used is called ?
Correct Answer Usage rate
Your Answer Usage rate


Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product
Your Answer Product


Multiple Choice Single Answer
Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer Chocolates
Your Answer Chocolates


Multiple Choice Single Answer
Question The most common criteria for classifying products is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour


Select The Blank
Question ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation


Multiple Choice Multiple Answer
Question When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease


Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase


True/False
Question Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Myths , Rituals


True/False
Question Marketing strategies are developed to support broad marketing objectives
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility


True/False
Question The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False
Your Answer False


Select The Blank
Question Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Awareness


Multiple Choice Single Answer
Question The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer Non-linear dynamic model
Your Answer Game theory


Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture , Government policy


Multiple Choice Single Answer
Question Prosperity stage in business cycle is also called
Correct Answer Boom
Your Answer Boom


True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange
Your Answer Transaction , Transfer , Exchange


Select The Blank
Question Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro


Select The Blank
Question Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Market tests


Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive

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