SCDL Assignments : Marketing Management 4

Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends


True/False
Question The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


Multiple Choice Single Answer
Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour
Correct Answer Culture
Your Answer Duty


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form


Select The Blank
Question Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro


Multiple Choice Multiple Answer
Question Product characteristics that influence channel selection are
Correct Answer Weight , Complexity , Perishability
Your Answer Complexity , Perishability


Multiple Choice Multiple Answer
Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer Sender transmits message , Receiver receives message , Message has meaning


True/False
Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer True
Your Answer True


Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Total cost


Select The Blank
Question ________ describes a person's favourable or unfavourable action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes


Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory


Multiple Choice Single Answer
Question These groups tend to informal behavoiur and there is continuous interaction among people
Correct Answer Primary
Your Answer Primary


Multiple Choice Single Answer
Question To avoid price competition, Marketer will set which of the following price?
Correct Answer At market level
Your Answer Below market level


True/False
Question Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question This data is originated by original research through observation/ enquiry
Correct Answer Primary data
Your Answer Primary data


True/False
Question Boston consultance group Matrix focusses on future business.
Correct Answer False
Your Answer False


True/False
Question A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True


Select The Blank
Question The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Hypothesis


True/False
Question Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Feedback is fastest in which of the following channels:
Correct Answer Personal selling
Your Answer Personal selling


Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Profit


Select The Blank
Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Accessible , Actionable , Measurable


Select The Blank
Question Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer Market fallacy
Your Answer Target market


Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Attitude


Multiple Choice Multiple Answer
Question What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales


Select The Blank
Question Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time


Match The Following
Question -- Correct Answer -- Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price -- Pure competition -- Pure competition
Only one seller and no competition permitted legally -- Monopoly -- Monopoly
Few sellers but account for bulk of industry's sales -- Oligopoly -- Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others -- Monopolistic -- Monopolistic


Multiple Choice Multiple Answer
Question Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Prestige , Odd , Leader


Select The Blank
Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Single Answer
Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige


Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic


Select The Blank
Question Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse


Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Greater utility , Compatability with society


Select The Blank
Question In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater


Select The Blank
Question Messages are made of ________
Correct Answer Symbols
Your Answer Symbols


Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , Limited market coverage


Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase


Multiple Choice Single Answer
Question This involves developing two or more market strategies for two or more market segments
Correct Answer Multi-segmentation
Your Answer Multi-segmentation


Multiple Choice Single Answer
Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer Chocolates

Your Answer Chocolates

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